CFSICFSI

Topics  |  Marketing

Strategies, products, channels and case studies that address this market's unique needs.

Research Papers

Highlights from the 3rd Annual Underbanked Financial Services Forum

by Sarah Berke, Alejandra Lopez-Fernandini, and Michaeal J. Herrmann

Having recognized the great opportunity underbanked consumers represent for financial services, participants at the Third Annual Underbanked Financial Services Forum turned their attention to better understanding this potential market. The forum, presented by SourceMedia in conjunction with the Center for Financial Services ...

18 pp.   
Posted: October 2008

Innovation Trends in Financial Services to the Underbanked

by Michael J. Herrmann, Arjan Schütte, and Rachel Schneider
Significant discussion about underbanked consumers and the market opportunity they represent has occurred over the past several years. To meet this market opportunity, a number of startup companies have materialized with innovative products and services. CFSI has evaluated some of these ...
16 pp.   
Posted: March 4, 2008

Accessing the American Dream: Affinity Marketing Partnership Strategies for Financial Institutions and Nonprofits

by Katy Jacob and Melissa Koide
Financial institutions seeking to attract new customer markets, including the underbanked, need a variety of strategies to reach the millions of consumers that are conducting their financial business outside of the traditional financial arena. A major obstacle to accessing the underbanked population ...
20 pp.   
Posted: July 2006

Accessing the American Dream: Utilizing Affinity Marketing to Reach Underbanked Populations

by Katy Jacob and Amy Stewart
This report addresses to what extent traditional affinity marketing models are applicable to underbanked segments and explores the role of the nonprofit community in marketing and distributing financial services through affinity programming. The report also expands on our understanding of affinity marketing ...
16 pp.   
Published in CFSI on . Posted: January 2006

From the Margins to the Mainstream: A Guide to Building Products and Strategies for Underbanked Markets (for chapter links, see below)

The Retail Financial Services Initiative (RFSI) is a three-year project organized by NCIF that seeks to increase the quantity and quality of financial services for unbanked and low- to moderate-income consumers. Starting in October 2003, a group of banks and credit unions ...
Posted: November 11, 2005