Topics | The CFSI Underbanked Consumer Study Fact Sheet
The purpose of the study was to conduct a segmentation analysis of underbanked and unbanked consumers based on attitudes, behaviors and experiences relative to both formal and informal financial services, products, and institutions. Four industry leaders co-sponsored the study with CFSI: Citi, Fidelity National Information Services, H&R Block, and MasterCard. The study was executed by Experian Consumer Research. Initial findings are revealed in this document.
Posted: June 2008 , under the topics Consumer Credit Customer Information Preferences Products and Services Distribution Segmentation Market Research Research Papers

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