Publications  |  CFSI Underbanked Consumer Study

February 19, 2009- The Center for Financial Services Innovation made available for purchase the complete results of the CFSI Underbanked Consumer Study*. Since June 2008, CFSI has released limited results from the study, already recognized in more than 25 publications.

The full results from the CFSI Underbanked Consumer Study give you complete access to the eight underbanked market segment descriptions, including suggestions and critical tools for any financial institution to:
• Develop successful products and services,
• Craft targeted marketing and distribution plans, and
• Strengthen risk management strategies targeted towards the underbanked consumer.
As the leading expert on the underbanked market, the Center for Financial Services Innovation employs its wealth of industry knowledge and research results to provide solid strategic advice, business strategies, recommendations, and experience with underbanked strategy development to add depth and value to the results of this study.

In addition to strategic advice available for purchase are cross-tabs analyzing financial behavior and attitudes for groups of underbanked consumers based on:
• age,
• gender,
• household income,
• ethnicity,
• employment status,
• marital status,
• banking status,
• behavioral segmentation, and
• analysis of the credit scores of different groups of underbanked consumers.

The CFSI Underbanked Consumer study was co-sponsored by four industry leaders Citi, H&R Block, Fidelity National Information Services, and MasterCard. CFSI and these sponsors commissioned Experian Simmons to conduct a national segmentation analysis of underbanked consumers according to their attitudes, behaviors, preferences, needs and experiences. This national study included 2,799 underbanked respondents; representative of the U.S. underbanked adult population. The study offers and evaluates information regarding market segment size, financial product use, desired marketing and communication approaches, financial service experiences, and demographic trends of the U.S. underbanked population—based on the financial needs, behaviors, and attitudes of the underbanked.

For more information about how you can purchase the CFSI Underbanked Consumer Study, please contact Rachel Schneider segmentation@cfsinnovation.com or call 312.881.5816.