Marketing

Marketing

Strategies, products, channels and case studies that address this market's unique needs.

Current Newsletter

November 2011 Newsletter

 

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Posted: October 2011

Press Releases

CFSI releases The Nonprofit Guide to Prepaid Cards

A new resource for nonprofit organizations serving underbanked consumers, sponsored by The Network Branded Prepaid Card Association (NBPCA) and NetSpend
 
Chicago, IL, September 15, 2010—Today the Center for Financial Services Innovation (CFSI), in collaboration with NBPCA,  NetSpend and the Annie E. Casey ...
Posted: September 2010

Research Papers

Highlights from the 3rd Annual Underbanked Financial Services Forum

Having recognized the great opportunity underbanked consumers represent for financial services, participants at the Third Annual Underbanked Financial Services Forum turned their attention to better understanding this potential market. The forum, presented by SourceMedia in conjunction with the Center for Financial Services ...

18 pp.   
Posted: October 2008

Accessing the American Dream

by Melissa Koide

Accessing the American Dream: Affinity Marketing Partnership Strategies for Financial Institutions and Nonprofits

Financial institutions seeking to attract new customer markets, including the underbanked, need a variety of strategies to reach the millions of consumers that are conducting their financial business outside of ...

20 pp.   
Posted: July 2006

Accessing the American Dream: Utilizing Affinity Marketing to Reach Underbanked Populations

This report addresses to what extent traditional affinity marketing models are applicable to underbanked segments and explores the role of the nonprofit community in marketing and distributing financial services through affinity programming. The report also expands on our understanding of affinity marketing ...

16 pp.   
Published in CFSI on . Posted: January 2006

From the Margins to the Mainstream

From the Margins to the Mainstream: A Guide to Building Products and Strategies for Underbanked Markets (for chapter links, see below)

The Retail Financial Services Initiative (RFSI) is a three-year project organized by NCIF that seeks to increase the quantity and quality of ...

Posted: November 11, 2005

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