Reaching Underbanked Consumers Through Mobile Services
by Kate Marshall Dole

Underbanked consumers need minute-to-minute information about their finances, and mobile financial services (MFS) are well suited to deliver it. Although these consumers often have insufficient access to financial services, their access to mobile phones is fairly widespread. This disparity suggests a large opportunity exists for financial providers to effectively serve the underbanked population using the mobile channel.

We invite you to download the White Paper below to learn more about the mobile opportunity (below).

You can also check out a two-page InBrief summarizing the key takeaways from the paper here.

Also, you can learn more about the mobile opportunity by attending our Webinar series on the topic September 13th, from 1pm-2pm CDT.  Register here!

 

Author Name: 
Kate Marshall Dole
Rob Levy

Download PDF for this article - CFSI_mobile_august2011-Finalpdf.pdf - 661.56 KB

© 2012 CFSI – info@cfsinnovation.com