CFSI recognized the potential growth of the secured card market and led a consumer research study on secured card products, conducted with MasterCard and Blue Flame Consulting. CFSI created a series of inBriefs to highlight a number of key findings from the study, among three consumer segments, relating to their needs, preferences, and behaviors toward these products. This inBrief, third in a series of three, presents insights and recommendations on positioning strategy, and how to market these secured card products to these consumers segments. It reviews the current market demand and outlines multiple elements that will be required in order to successfully penetrate these markets.

Click here to read the first and second inBrief. 

Click below to download the third inBrief.

Also, be sure to download our November 9 webinar Transition to Credit: Opportunities for Secured Cards.