With many institutions increasing fees in attempts to shed unprofitable customers, some financial institutions are taking a step in the opposite direction.

With a large percentage of bank customers using financial services from a non-bank, the opportunity to reach underserved consumers is evident. Kimberly Gartner, Vice President of Advisory Services, CFSI, shares in this America Banker article that many banks are catching the vision and realizing that it is possible to engage underserved consumers with high quality products and make a profit simultaneously.  

Find the complete article on American Banker.