CFSI's Josh Turnbull, Managing Consultant, Advisory Services, was featured in BAI's Banking Strategies.

In this article, Turnbull points out the that many financial institutions have fully realized the importance of serving the underserved, and are now committing to the next steps of action. Engaging with the underserved requires a clear understanding of the needs and behaviors of the consumer. Turnbull elaborates on several ways that institutions can take action in including this segment: knowing the customer, creating real value, focusing on integrated delivery, measuring value and targeting customers.

See the full article on Banking Strategies.